SECRET OF MARKETING
How will I achieve 1 crore in my life? I want to start a business but I don’t know where to start from? How will I, let others know about my products? Will people buy my products? Because they don’t know me. Is having my own brand, Important??
In this article will try to answer all the above questions, we will cover, how to achieve our financial goal by learning the secrets of Marketing, Marketing and Branding, Traditional Marketing, Integrated Digital Marketing Framework Concept, Personal Branding , Niche Selection.
What is “Market”? A market is a place where buyers and sellers can meet each others requirements.
What is “Marketing”? Marketing refers to the activities, a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering, products to consumers or other businesses.
Do you get the clue of your questions, which you asked initially? I believe I have given a clue of half of the answers of your questions. Now I hope you
understand why it is important to learn Marketing first and then rest of the other concepts.
Because Marketing and education can only created by humans and it is the most valued investment in business because it gives direct returns. And at last, it cannot be outsourced completely to third party.
So if you understand, what is Marketing and how to do excellent Marketing , you will reach nearer to achieve one Crore !!
Marketing is a process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners or society”. So, basically it is a set of processes that are interconnected and interdependent with other functions of a business aimed at achieving customer interest and satisfaction.
I am not creative person, can I still do Marketing ? Yes !! Marketing is not based on creativity but very much dependent on Science because if you
understand the gap between how to fill up the buyer’s needs and seller’s needs, then depending on the science of the market, you can excel in the business.
Marketing starts before creating the product by understanding the needs of the customers that leads to creating a product and ends in making the customer’s happy even after selling them the product.
” Marketing is a process of sending the right message, to the right person and at the right time. “
Advertising, copywriting, sales are the components of Marketing. World of Mouth Marketing is the best channel of Marketing and converts your customers into brand ambassador. So, its important to have the best product then output will automatically take place.
To know more about Marketing. Click Here.
Now will discuss about what are the Fundamentals of Marketing.
There are 7 P’s formula of marketing strategy to evaluate the business activities.
1. Product :-
First we need to decide which product or service is required for the customers.
2. Place :-
The place where your product or service is actually sold.
3. Price :-
It is important to examine and re-examine the prices of products or services.
4. Promotion :-
Promotion includes all the ways you tell your customers about your products or
services and how you then market and sell to them.
5. People :-
Ability to retain, hire and manage people is the most important aspect of
6. Process :-
Process involved in delivering your products and services to the customer.
7. Physical Evidence :-
The physical environment where you provide the product or service,
the layout or interior design. your packaging.
Traditional marketing involves traditional channels, like billboards and printed media where as digital marketing is using digital channels such as websites and
social media as tools for marketing communication.
Traditional marketing still plays an important role in people’s lives with the ever growing need to step out of the digital world. In India out of 298 M people, approx. 197 M still have TV and radio has a reach of 65% of Indian population and newspaper to 465 M population whereas digital marketing is only reachable to approximately 100 M users and that too only to English speaking public.
Now let’s understand one of the most important topic, i.e. “CATT Marketing Funnel Framework”.
Wealth= n ^ CATT
As figure suggests,
1. First it’s important to choose the niche which interests you and where you have good knowledge because success and wealth both depends on the same.
2. Second it’s important to make attractive content to attract people in our blog post or videos.
To know more about Tips : Top 7 content marketing Tools . Read more.
3. Third it’s important to drive attention to our content using SEO, Social media paid ads and referrals.
4. Building trust with the customer by marketing automation and retargeting.
5. Lastly converting all the leads into customers with natural sales method is called Transaction.
So if anyone follows this framework step by step to start and to proceed, most of the chances is that the person will definitely excel in the project.
To know more about Why Digital Marketing Is Important For Every Business. Read More.
Now let’s go to your initial question “How will I let others know about my products?“, So let’s answer this question by understanding the “Integrated Digital Marketing Framework concept”.
Now the question is after creating an attractive content or product but how to market that product ?
On social media, first provide the free content to attract the customer and ask them their email id and ask for attention. Then run paid advertising to our content and convince them to come to our blog and subscribe to the newsletter. Then publish the content and send it to all the email list. Now from that email list, people will go to the content and by this way search engine starts ranking us and by providing video content to other social media platform new people will join. So by this way we need to integrate all the channels for smooth marketing.
“People don’t know me. Is having my own brand, Important ??” Let’s find out the answer of this question by understanding the concept of “Personal Branding”.
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
The best and the unique ones are always remembered and people love to hear from people and not the brands. It is said that if a personal brand becomes the influencer and a brand ambassador for the companies they run, people will more likely to attract them more.
Like every coin has two sides, same way personal branding is having it’s both upside and downside. Downside is that the personal brand cannot be invested in and it cannot be sold. And Upside is a a personal brand can give rise to many brands from his/her influence.
Now let’s discuss the Evolution of a Personal Brand to understand the personal branding better.
For understanding the evolution of personal branding, we need to discuss the “MassTrust Blueprint.” The cycle of MassTrust starts with “Learn” where we need to know the concepts and facts and the whole procedure. Then will move to “Work” which means implementing what we learnt. Then will move to “Blog” which means write and make others know about the same. Then will move to “Consult” which means start consulting others to get more exposure. Then will move to “Mentor” which means teaching others what you learnt and lastly will move to “Start Up” which means selling own product or service to others.
By this way we can built our own personal brand and make it big and let others know the value of the same.
Now let’s come to the most awaited question which is “How will I achieve 1 crore in my life?”.
Now let’s understand this by taking an example like I am interested in earning 1 crore. For example I have a course module of Business Analyst. So if my product’s price is Rs. 100, then 1 need to sell it to 1Lakh customers. So if I increase my brand value and charge Rs 1000 then I have to sell to 10,000 customers. So again if I increase my value then I can charge Rs 10000 then I have to sell to only 1000 customers and lastly if I have excellent brand value in the market then I can charge 100000 and then only we I need 100 customers. So everything depends on providing the best quality of product and service.
So breaking the larger goals into smaller short goals will solve half of the mission. So by this way we can definitely earn 1 crore.
Now as we have seen how can we achieve our goal. Let’s discuss the pre-requisite we should have before stepping for Marketing.
1. Importance of communication skill – Communication doesn’t mean right vocabulary or grammar but clear expression which others can understand and respond. Writing improve our communication a lot because it slows down the thought process and gives clarity. And it’s important to think in English because when we think in our native language we tend to speak that, so if we think in English then it can be improved.
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2. Choosing Right Niche – How to choose the right niche ? First let’s understand it’s important to know your strengths and talents. Then do the market research to understand how can you contribute to the market and then find what are you are really passionate about, something which really you love doing and never get bored. The common point of all will be most probably the right niche for you, where you can show your talent, where there is demand in the market and at the same time you are passionate about the same.
3. Basics of Economics– Why to know the basics of economics in Marketing ? Because Economics will give us a clarity that require numerical, analytical and problem solving skills. For example in business planning, marketing, research and management. Economics helps us to think strategically and make decisions to optimise the outcome. Economics will tell us how societies use scarce resources to produce valuable commodities and distribute them among different people.
So, these are few things we need to keep in mind before we step directly into marketing.
So, I hope this article will definitely give you a brief idea about how to achieve wealth goal with the help of the secrets of marketing and personal branding keeping some pre-requisites in mind and some excellent concepts like integrated marketing funnel, CATT marketing funnel framework and Mass Trust.
So what are you waiting for ?? Start working for your goal and achieve it by learning the secrets of Marketing !!